Two Hashtag Strategies For Finding Customers On Instagram

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Please watch this 2 minute video by Gary Vaynerchuk

Who is Gary Vaynerchuk?

  • Founder of VaynerMedia, one of the top digital agencies in the world. $100mn in revenue with clients like Budweiser, Coke, etc 
  • Investor in Facebook, Uber, Twitter, Snapchat, Tumbler, etc 
  • Voted one of the top 10 most influential people on the internet 

Why is this important? 

  • He is the #1 "expert" in the world on branding, marketing strategy, and social media
  • Gary has a huge personal brand + executes the social media and advertising budgets for some of the largest companies in the world + he builds the individuals brands of upcoming celebs via Vayner Talent

How does Instagram work? 

  • Instagram is driven by algorithms and #hashtags
  • To get great at Instagram you want to understand the algo and adopt hashtag strategies 

Why be proactive?:

  • 99.9% of people just use Instagram to push out pictures and videos of themselves. A “me” strategy. What people don’t realize is that the best individuals and brands are customer obsessed! 
  • The best are commenting, liking and proactively building fans day after day! This commenting and engagement not only builds hardcore fans and followers, it drives Instagram's algorithm 

Strategy #1 - Engage Around Your Key Hashtags!

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Step 1 - Identify the top hashtags related to your brand and audience: 

If you’re into yoga for example, make a list of 10-15 of the biggest tags (picture above). You should put this tags into your notes app on your phone to remember for later!:

  • #yoga (42mn)
  • #yogaeverydamnday (11mn) 
  • #yogainspiration (4mn)

Step 2 - Engage in each tag every day! Become part of the community:

Go into the top 9 posts and "like" and leave comments in each one. Make the comments are nice, thoughtful and engage in a conversation ideally. (Of course you can go past the top 9 posts)


Watch this 42 second video

Here is what the 9 top posts look like in the #yogainspiration hashtag

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Less time on yourself > More time on making others feel good!

Here is what happens when you actually do this. Within 10 minutes here is a reply we got from one of the people we commented on. We commented “Love the motivated face” on his picture

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This person becomes a fan, follower and potential customer from literally 15 seconds of commenting. There has never been a more amazing time in history to be a digital entrepreneur. Millions of customers available in seconds of our finger tips. The secret ingredient is spend less time on yourself and more on making others feel good!

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Step 3 - Repeat this for 10 minutes every day. The longer the better:

If you do this every day, you will build a great digital business. This is how cultivate fans and how word of mouth grows. The "x-factor" on social is not another picture or workout guide. It's time spent engaging. The real real money comes to those who care! 


Strategy #2 - Engage Around Your Key Locations!

Everything you did learned in Strategy # 1 can also be applied to Strategy #2 “Locations”. It's a simplistic, yet highly effective strategy!

Step 1 - Identify the "words" that relate to your brand and physical location:


If you’re into fitness then its fitness, yoga, gym, etc.. Here is what it looks like when you type “fitness” into Places in the search bar

Step 2 - Go into those places pictures and engage!

Go into the top 9 posts and like and leave comment on every single one of them. Make the comments nice, thoughtful and engage in a conversation ideally. (You can go past the top 9 posts of course) 

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Step 3 - Repeat This For 10 minutes every day. The longer the better:

If you do this every day, you will build a great digital business. This is how cultivate fans and how word of mouth grows. The "x-factor" on social is not another picture or workout guide. It's time spent engaging. The real real money comes to those who care!

 

Here is a real-life example of how to do it!