Choosing Your Camera and Equipment

What's the best equipment for you? Learn how to select the right tools for your photo shoot in Chapter 3 of our Ultimate Guide to Product Photography.


Not sure what equipment to use to get the best shot? Here, you’ll learn the pros and cons of using different cameras as well as other accessories that can help elevate your product photos. Use this to create a photography setup for your business that best suits your items, workflow, and budget.

Digital cameras
These are the four main types of cameras you’ll encounter when shopping, though there is plenty of overlap between the features available on these models.

Smartphone cameras
In recent years, smartphone cameras have been getting better and better. With practice, good lighting, and a thoughtful photography setup, you can snap decent product photos from your mobile device.

Pros: Smartphones are pocket-size and easy to transport. They can also be a time saver. (For instance, if you sell on Etsy, you can shoot, edit, and list your photos on the go using your mobile device and the Sell on Etsy app.) If you don’t already own a camera, using your smartphone can also be an economical choice.

Cons: Phone cameras have limitations when it comes to manual settings, lenses, and adapting to low-light environments. Your phone’s resolution is not as high as top-of-the-line cameras. Plus, zooming on a phone camera typically gets low-quality results. Unlike cameras that use a lens to get close to the subject (optical zoom), a phone enlarges and crops from the center of the image, reducing the resolution (digital zoom).