There are different reasons you might consider running a sale. Maybe you’re clearing out old inventory to make way for a new line. Or maybe you want to encourage customers to come back and purchase from you again.
Running a special offer can help entice new shoppers to take the leap and try your product. They’re also a great way to incentivize shoppers to spend more than they usually would. Special sales and offers are also a great way to get the word out about your brand and products. That’s why offering strategic discounts in your shop can be a smart marketing tactic that can help bring new shoppers in, retain existing customers, and increase revenue to help you meet your business goals. On Etsy, there are two types of promotions you can run from your shop: sales and coupons.